Nike’s Podium Design System
Branding (2020)
Responsibilities:
concept development, art direction,
design strategy, design research,
brand design, writing
Branding (2020)
Responsibilities:
concept development, art direction,
design strategy, design research,
brand design, writing
The Podium Design System branding was inspired by the ever-changing, dynamic nature of a digital design system. Taking inspiration from an algorithm, the brand language changes and evolves – creating new patterns and designs from the components, icons, typography and colors of the design system and the Nike brand.
Designers: Isaac Ruiz, Kenneth Kuh
Design Directors: Anders Svensson, Jimmy Soat
Creative Director: Mariana Bukvic
Copy Director: Todd Murphy
Copywriters: Alexander Basek
Designers: Isaac Ruiz, Kenneth Kuh
Design Directors: Anders Svensson, Jimmy Soat
Creative Director: Mariana Bukvic
Copy Director: Todd Murphy
Copywriters: Alexander Basek
Podium Brand Refresh (2023)
As Podium continued to evolve and grow with Nike, so too did our brand identity. Pulling from our new foundational guidelines in color and typography and the Podium Design Ethos, the refreshed branding now included a new brand color palette, typography, and gradient styles. Each of these elements, combined with iconography and oversized buttons/components created a fresh, playful new brand for Podium based off our ethos of Play. With this new refresh, we were able to make Podium more friendly, approachable and engaging to use.
Designers: Isaac Ruiz
Design Directors: Hayley Hughes
Creative Director: Mariana Bukvic
Copy Director: Todd Murphy
Designers: Isaac Ruiz
Design Directors: Hayley Hughes
Creative Director: Mariana Bukvic
Copy Director: Todd Murphy
